The Rise of Street Food Industry
Street food has become more and more popular in recent years. Nowadays, besides traditional food, people also seek out new and unique variations of street food. Due to the high demand for these tasty treats, the street food industry is soaring and continuously evolving.
Finding Your Niche
When starting a jajanan kekinian business, it’s essential to identify your unique niche. Research what’s popular in your area or consider a fusion concept to stand out. For example, mixing typically savory foods with sweets or offering a vegan or vegetarian menu. Follow the latest trends in flavors and presentation, be creative, and don’t be afraid to experiment with new recipes.
Attention Grabbing Presentation
It’s said people eat with their eyes first, so creating visually attractive dishes is a must. The presentation can make your food stand out from the competition, and it can also set a memorable experience for your customers. Edible flowers, colorful spices, cute food containers, shaped pasta, and other innovative decorating ideas can entice your customers to try your jajanan kekinian.
Keeping It Affordable
Street foods are supposed to be cheap and delicious, so the pricing strategy is critical. Determine your food cost, overhead, and wages before setting your selling price. It’s essential to balance your expenses and income, so your business can still be profitable while maintaining reasonable pricing. Keep in mind that lowering your prices doesn’t always equal an increase in sales
Clean and Healthy Offerings
Among the new dining trends, customers are also seeking clean and healthy foods. Be aware of the ingredients you use to create your menu, make sure they’re hygienic and natural. Adding options for healthy snacks, reducing sugar, and offering gluten-free or dairy-free menu items can broaden your potential customer base. Showing that you care about customer’s health can also create loyal customers in return.
Digital Marketing Strategies
Promoting your jajanan kekinian is also vital to keep your business thriving. Utilize social media platforms like Instagram, Facebook, or TikTok to showcase your product and engage with potential customers. Create a website with a delivery option that can cater to customers’ convenience. Don’t forget to add customer’s reviews, meals’ pictures, and latest news on your activities to increase online presence. Join local food groups, food festivals, or catering events to introduce your product to the audience.
Enduring the Non-Traditional Business
Operating a jajanan kekinian or street food business is a non-traditional business model. Be prepared for unexpected challenges, like harsh weather, public events cancellation or fluctuating crowd numbers, and solo management tasks. Consider partnering with a food-truck association or online food delivery service that can widen your scope and diversify your income sources. Being able to endure in the non-traditional business industry requires passion, persistent dedication, and flexibility to adapt to changes.